Feofanova Zinaida Esports Media Production

Cinematic esports media systems built for audience growth.

View selected work zina.feofanova@icloud.com

Projects

Creative Producer / 25.02.2025 - Current

Aurora Gaming

Full-cycle production for CS2 and Dota 2 channels: format ideation, player filming, shoot logistics, edit direction, publishing, and performance review.

  • Launched CS2 YouTube from zero into a high-retention channel.
  • Built repeatable player-led formats for top-tier talent.
  • Connected entertainment, charity, and community-facing content.
Related reel Players with kittens
  • 6.4M+ CS2 views
  • 750K+ Dota 2 views
  • 3.26% CS2 ER
  • 10K+ Dota 2 subs
About

Internet-native production for esports audiences.

Zinaida Feofanova started in SMM at 13, handled live broadcast operations around The International by 20, and now builds content systems for esports, iGaming, and media brands. Her work turns player access, tournament pressure, vertical formats, and community rhythm into media people actually watch.

Proof runs through the projects: Aurora CS2 reached 60.3K+ subscribers and 6.4M+ views, AMKAL drove 11.6M X impressions, and CSNews scaled from 200K to 600K+ subscribers.

  • Aurora Gaming Creative Producer, 25.02.2025 - Current. CS2 YouTube reached 60.3K+ subscribers and 6.4M+ views; Dota 2 reached 10K+ subscribers and 750K+ views.
  • CHEXX Head of Media, 05.01.2026 - Current. Media launch leadership, five-person team operations, ESL activations with 100M+ hours watched and 1.37M peak viewers.
  • AMKAL Head of Digital Content & Community, 09.12.2024 - 31.01.2026. +700% X followers, 11.6M impressions, 636.7K engagements, and +608% TikTok growth.
  • FISSURE Esports Talent Operations Lead, 12.05.2023 - 02.02.2024. Talent operations for TI 2023, Bali Major, BetBoom Dacha, and a 30+ bilingual broadcast roster.
  • CSNews Media Group Marketing Consultant, 01.02.2025 - 02.02.2026. Telegram consulting for DotaNews and CS2News, scaling the subscriber base from 200K to 600K+.
Zinaida Feofanova with Aurora Gaming players during media-day production
Aurora Media Day Direction, styling, and player-facing production flow.
Selected Work

Formats that travel because they understand the audience

Aurora Gaming

Dota and CS2 players with kittens

Charity-led format production with players, shelter logistics, and social impact.

Aurora Gaming

Players Google Themselves

Comedy BTS format designed around search behavior and player personality.

Chess x Dota

Ian Nepomniachtchi hand and brain

A crossover entertainment format with chess star power and esports timing.

Germany bootcamp

German Laws

Localized comedy format using team context, player reactions, and cultural hooks.

Vertical Content

Fast formats, strong hooks, repeatable distribution

AMKAL / interview format

Ariana Lolaeva fake interview with Mira

Announcement format

Kyivstoner ambassador launch

What scaled

TikTok and Shorts work used SFM, trend-jacking, meme pacing, and retention review to turn reactive ideas into repeatable distribution.

What I Do

Creative systems that survive real production constraints

01

Content System Architecture

Format frameworks, release cadence, editorial planning, and analytics loops.

02

Production Workflow Engineering

Scripts, briefs, shoots, edits, thumbnails, metadata, QA, and publishing.

03

Cross-Functional Delivery

Resource planning, stakeholder alignment, on-set control, and risk management.

Contact

Build the next format people actually finish watching

zina.feofanova@icloud.com